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The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
![Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion](https://pbs.twimg.com/media/EbYyVycWkAAtzbM.jpg:large)
Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion
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OC] The Business of Air: The Jordan Brand brings in billions for Nike and Michael Jordan : r/dataisbeautiful
![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/11/19/6e3cfdc8-293c-11eb-bf26-f2b76f37a526_image_hires_172805.jpg)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value](https://www.sportsvalue.com.br/wp-content/uploads/2023/08/jordan-1.png)
The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value
![Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram](https://www.researchgate.net/publication/332330011/figure/fig4/AS:746166945853445@1554911471985/Share-of-total-revenue-per-brand-Source-StockX-When-looking-at-the-total-revenue-of.png)